Google is one of the largest search engines in the world. All of the websites wish to be in the top search results when a customer has a query related to a service that the company offers.
The real part of the web SEO is in understanding how the people search for information and understanding what are the types of results that Google will display to the users. It is more about putting a number of things together in order to look out for opportunities and strategies.
A good SEO Expert has a deep understanding of how the search engines such as Google generates its natural Search Engine Results Pages (SERPs) in order to satisfy the users’ informational, navigational, as well as transactional keyword queries.
Getting a higher ranking in the Google search results is considered to be a VERY VALUABLE aspect. It is actually ‘free advertising’ on one of the best advertising spaces available in the whole world. The traffic that comes from the Google natural listings is even today considered to be one of the most valuable organic traffic for a particular website in any part of the world. It has the ability that it can make or even break an online business completely
The current state of play is that one can STILL generate effectively targeted leads by just improving the website and optimising the content to be as lucid as possible for a customer who is searching for a company, a product or a service. It is seen that there is definitely going to be a LOT of competition for the free traffic, even from Google itself in some of the niches. But one should not compete with Google.
Instead, they should focus on competing with their competitors.
One effective way to compete is to get an SSL CERTIFICATE. To know more about SSL certification and its benefits, read on.
SSL certification: what is it all about
SSL is the acronym for Secure Sockets Layer. These are the small data files which digitally bind the cryptographic key to the organisation’s details. For the purpose of protecting the information, the visitors opt to share with a website, the SSL makes the provision for an extra layer of safety.
When a website possesses the SSL Certificate protecting its website, then all of the customers can be rest assured about the information that they enter on any of the secured pages are remaining private and can not be viewed by any of the cyber crooks.
As per the definition in SSL.com: “SSL is said to be a standard security technology. It helps to establish an encrypted link between the web server and the browser. The link is basically to ensure that all data that is passed between the web server and the browser remains private.” Whenever a visitor goes on an https:// website, SSL certificate ensures that any information is that is shared, it is not leaked to anyone else outside the organisational framework. The encrypted connection aids in protecting such information. The SSL certificate creates a secure tunnel via which the information such as the usernames, passwords, the credit card numbers and much more can be passed safely.
Benefits of Having SSL Certification
1. Improved ranking
It has been confirmed by the authorities at Google that the websites having an SSL certificate (https://) will get an added advantage during the search engine results pages (SERPs). Google has mentioned that if there exist two similar websites the one with an SSL certificate would have a little advantage over the other which does not have the SSL certificate as it ensures a safe and secure web experience. It has become almost compulsory for all the website owners to begin installing the SSL Certificate.
2. Enhanced User Experience
By clearly demonstrating all HTTP sites as “Not Secure”, the Google Chrome is creating a much-needed awareness about the aspect of internet security among the general internet users. Google makes it clear that all sites should be served over HTTPS.
Due to this, the users are now becoming much more aware and are hesitant in going to the unencrypted websites which in turn lowers the CTR in SERPs and ultimately impacts the SEO Rankings.
The Key Takeaways
Thus it can be seen that the SSL certificate is definitely an important aspect for any web site. Be the objective of security of customer information or be it the aspect of getting a higher ranking in the SERPs, the SSL certificate helps to get it all.
If a business wishes to succeed in the internet business, they must get the SSL certificate immediately and reap its benefits.